Kylie Jenner is ???.?????.???.????.??.????.??????.???.????leaning into the meme.
The billionaire beauty mogul showed off the Kylie Cosmetics office in a recent YouTube video. The expansive workspace features millennial pink accents — which Jenner refers to as "the signature Kylie pink color" — a freaking champagne bottle vending machine, and glossy photos of Jenner throughout the office space.
Jenner closed the tour by showing her daughter Stormi's room, where she plays and naps while her mother works. Flicking on the light, she hovered over Stormi's crib and crooned "Rise and shine."
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Except it sounded more like "rrrYYize and shyynuh" and people cannot get enough of it. The vibrato! The range! The breath!
Unlike many reality stars, Jenner has never pivoted to a music career, so hearing her sing? Game changing.
Within days, the meme spread.
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Other celebrities got in on it too. Miley Cyrus reposted an edit by Instagram video editor Saint Hoax.
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And Ariana Grande asked if she could sample it in an Instagram story.
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Jenner, at least, is taking it in stride. She changed her Instagram bio to "rise and shine" and then reposted an image of her face as the sun.
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She also used the meme to promote her skincare line.
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Safe to say Stormi herself isn't a fan, though.
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Honestly? We can't wait for the remix.