LONDON -- There are emotional crying sex video onlinefew things in this world more entertaining than a perfectly-timed Twitter burn.
Just ask J.K. Rowling. She knows.
The thing is, though, the fine art of shutting someone down in 140 characters isn't just limited to humans. Brands can -- and frequently do -- get involved as well.
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SEE ALSO: 9 people who took on British companies and won in 2015
We've put together some examples of British brands who decided they simply weren't going to tolerate any more ribbing on social media...
1. This no-nonsense comeback from Virgin Trains.
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2. This football-themed KO from Tesco.
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3. This blunt Facebook rebuttal from the BBC.
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable 4. This sick burn from Tesco Mobile.
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5. And this one.
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6. This glorious end to a feud between libraries.
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7. This no-nonsense shut down from Cadbury UK.
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8. This skirmish between Iceland and Nando's, which took place after Iceland drew with Portugal in the Euro 2016.
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9. Finally, this solid comeback from UK phone network O2.
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