Joe Barnard was so preoccupied with whether or "vintage eroticism"not he could, he didn't stop to think if he should.
The rocketeer and videographer does not generally upload food videos to his YouTube channel, but on Sunday he took a chance. He took out his SodaStream. He decided to carbonate some milk (well, Lactaid) for his subscribers.
Unfortunately, it was too much milk — "It's too much milk," cried Barnard — and the SodaStream overflowed, spewing fizzy white liquid all over the table. Maintaining a facade of positivity, Barnard takes a sip of the remaining milk. A face full of such abject regret has perhaps not been seen in the entire history of YouTube.
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Barnard is not the first guy to make milk fizzy. From Good Mythical Morning to PewDiePie, there's a dark and storied tradition of YouTubers making milk fizzy, then realizing it tastes bad. In 2009 Coca-Cola even released a short-lived beverage called Vio — essentially flavored milk soda — which it marketed as a "vibrancy drink."
Vio seemed pretty bad, but fizzy dairy can be delicious: carbonated yogurt drinks like the Persian staple doogh have been around for centuries. It just requires more, uh, finesse (and herbs) than sticking Lactaid in your SodaStream.